LITTLE BITES
Co-Lead Strategist

THE SITUATION: How do you make kids snacks about kids again?
Beloved, iconic mini muffin and cookie snack brand, Little Bites was on the hunt for a  brand campaign, identity refresh, and strategic overhaul. They want to become a staple in every pantry in America. Their creative aim was to celebrate the awesomeness of being a kid.

THE APPROACH:
Proud Sponsor of Little Moments that Feel Really Big: Instead of trying to smash a dozen RTBs in a 15-second spot like our competitors, we let kids do the talking. We wanted to hear from real kids (not actors) & get their real stories. The aim was to capture all the delicious, quirky, odd, rambunctious things we love about kids and give them a chance to shine. Little Bites believes their little stories & thoughts have BIG importance.